The Content Marketing Cycle: Website

Your website is the foundation of your brand because it’s where the global audience can easily find you. Whether you’re planning a new website or updating  your current one, knowing the answers to these questions can help you cover the details.


  • How would you describe your business (concept/product/service)?
  • What is your story? How did your company come into existence?
  • Where do you have the most presence online?


  • What is your vision of success?
  • Who are your customers, and what do they want or need?
  • What are their demographics?
  • What do you hope to achieve with your website?


  • What product or service do you provide that makes life better for your customers?
  • What makes your services the best choice?


  • Do you have a logo and brand identity established?
  • What types of media would you like to include (i. e. photos, videos, podcasts)?
  • Do you have images, media and textual content prepared?
  • How would you break down the various sections of your website (i.e. home, about, products)?
  • What kind of landing page would you prefer (static or blog style)?
  • How many unique “pages” do you envision for the site?
  • What are some of your favorite color palettes
  • What websites appeal to you and what do you like about them?


  • Have you already secured a domain name (i.e.
  • If yes, where is it registered? Do you know your account login/password?
  • Do you need hosting for your website?
  • Do you need email accounts from your domain?
  • How do you want to handle changes and additions to your website?


  • What action do you want your customers to take and when?
  • What will motivate your audience to act?
  • How do you want to promote your website?
  • Write 5-8 words or phrases that fit your brand.         
  • Think of a simple tagline that sums up what you do.
  • Which social networks would you like to coordinate with your website?

Remember that your website will be viewed on different devices so in addition to including the appropriate elements, it needs to be responsive and easy to navigate.

When something is such a creative medium as the web, the limits to it are our imagination. 

– Tim Berners-Lee

This is the first of eight articles that focus on the major components of creating a content marketing plan.

Photo by Caren Libby – The Jewel Box in Forest Park – St. Louis, Missouri

Caren Libby

Caren Libby

Caren has a corporate and entrepreneurial background in marketing and project management. She frequently collaborates with a variety of service providers on full-service marketing projects. She also has a passion for photographing people and places in St. Louis and beyond.
Caren Libby

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