As a Marketing Specialist, I’ve developed and managed professionally-designed email marketing programs for large corporations and small businesses. The major advantages of email communication – when it’s done properly – is you have permission to share your message and interact with your customers and prospects directly. You can strategically create, send, track and measure email.
With email, you have a golden opportunity to use this automated sales and marketing tool to:
- Send communications to an audience that has specific interests.
- Build buzz and anticipation for upcoming events.
- Offer incentives that increase opens, click-throughs and conversions.
- Share success stories and testimonials from happy clients.
There are a wealth of ideas on how to market with email in this blog article by Neil Patel.
Email marketing remains among the most effective tools to engage followers, identify your best prospects, and close sales.
– Tom Ruwitch