Pinterest was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp. It launched in December of 2009 as a social site where you can store and share virtual images of your interests. You can create your own pins or choose any pin that has been posted and save it to your account. The pins can be organized by topic boards.
Many of my clients and I use Pinterest as a virtual vision board that helps us clarify our interests and preferences with the use of their bookmarking tools. Some of my professional boards include Digital Marketing, Photography Resources, Client Projects, and Small Business Resources. My personal boards focus on Inspiration, Art, Décor, and Fashion. You can also create private boards, and you can share boards (public and private) with other Pinterest users.
Because it’s so visual, Pinterest has attracted many businesses, from photographers to designers to retailers and restaurants, who are using it as a product catalog or portfolio. Pinterest users can pin them to their own accounts, and many of them are shoppable. It has a fantastic search engine, and I’ve discovered hundreds of ideas and resources by using their search tool.
I’ve had a Pinterest business account for several years; however, I started using it more frequently in the past year. As a result, I’ve connected with people and have built a bit of a following there. Pinterest can be a big draw for your business – either organically or using their paid advertising, which is something I plan to utilize when I launch products in the future.
Pinterest recently launched Story Pins, and I received early access. Rather than disappear, the Story Pins remain on the top of the “Created” profile as long as you want them to stay. They’re designed to serve as guides and resources for Pinterest users. Since I started using them, the views on my profile have dramatically increased!
For informative details about how to use Pinterest for your business, go to Pinterest Business. Their website includes:
- The best ways to create and share pins.
- An overview of their audience of 459 million Pinterest users.
- Free courses, webinars, and examples of how people use Pinterest.
- Information about current and trends.
If you have a Pinterest account, you’re welcome to connect with me there: