Stories

When Image Media was launched in 2008, I began writing blog articles on WordPress. WordPress started in 2003, and it was originally designed as a blogging tool. Today, it's a website builder that powers over 40% of all websites on the internet. It's still a powerful blogging tool and a convenient way to share content with readers. These articles are a combination of stories that I've written about clients, creative projects, valuable resources, and what I've learned during my years as an entrepreneur.

The Content Marketing Cycle: Collateral

Marketing collateral is a collection of media that represents a brand and supports the sales of a product or service. …

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The Content Marketing Cycle: Email

As a Marketing Specialist, I’ve developed and managed professionally-designed email marketing programs for large corporations and small businesses. The major advantages …

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The Content Marketing Cycle: Content Creation

Regardless of the size of an organization, effective content publishing requires a consistent, organized editorial strategy. These steps can help …

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The Content Marketing Cycle: Social

Social media channels provide an effective way to get educated and bring an awareness about your business to your audience. …

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The Content Marketing Cycle: Website

Your website is the foundation of your brand because it’s where the global audience can easily find you. Whether you’re …

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The Content Marketing Cycle: Brand Identity

Creating a professional brand has many of the same elements as making a movie – from the story concept to marketing …

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The Content Marketing Cycle: Strategy

When you’re building a content marketing plan for your organization, the first step is to define the overall strategy. Take a …

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5 Lessons Learned from My First Decade as an Entrepreneur

Today is the 10th anniversary of my company Image Media. My passion for business began in high school. My father …

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