Stories

Telling Stories with Pinterest Story Pins

Pinterest was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp. It launched in December of 2009 as a social …

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Inspired by the Bright Spots

In 2005, I published a how-to book for small retailers that was based on research and interviews that I did …

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The Power of Storytelling

In 1997, I started working as a manufacturers’ representative in the gift and apparel industry in Northern California. My customers …

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The Art of Storytelling

It started when I was three. My grandfather nicknamed me “Gabby” because I was always talking about something. I had …

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Building a Content Marketing Plan

During my marketing career, I have learned how essential it is to have a strategic plan – whether you’re working …

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The Content Marketing Cycle: Analysis

When it comes to analyzing the effectiveness of your Content Marketing Plan, defining your objectives and picking measurable metrics to …

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