Building your brand, defining your value, telling stories, and deploying a strategic action plan for your digital marketing will elevate your business. When I start projects with my clients, my role is to guide them through the process of creating a dynamic digital foundation that will align their goals and help them bring their compelling business stories and unique offerings to the world. My services are designed to make the process less complex and easier for them to maximize and manage.
Build Your Brand
It’s essential to understand and strengthen your personal brand if you want to differentiate yourself and be positioned to take advantage of great opportunities. Building your brand requires a well-designed online platform that sets the stage for telling your story and showcasing what makes you unique in a highly competitive world. The time to build your brand is now!
Define Your Value
Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. The first step is to write a clear, concise description of your values, mission, and vision for the future. Hubspot has an excellent guide for writing a great value proposition.
Master Your Story
Our identities are shaped by our stories. You can craft captivating stories by using a narrative structure that allows you to clearly and concisely convey a core message that stimulates your audience emotionally and motivates them to act. Pixar has 22 Rules for Phenomenal Storytelling. I’ve used #4 to write some of my blog articles.
Maximize Your Digital Assets
Whether you’re starting something new, want to update your brand and offerings, or restart your business, it’s necessary to take a deep dive and lay the groundwork to make it happen. The decision making and processes that lead up to revealing what you have to offer to the world will help you get there.
Your Website is Brand Central
Your website is the backbone of your online presence. It’s the foundation of your digital marketing. Most of your communications and advertisements will drive your audience to your website. It’s essential to give them an understanding of your brand and take them on a simple journey that leads them to where they need to go.
Process transforms any journey into a series of small steps, taken one by one, to reach any goal. Process transcends time, teaches patience, rests on a solid foundation of careful preparation, and embodies trust in our unfolding potential. – Dan Millman
Photos by Caren Libby – Central Library – St. Louis, Missouri