The Content Marketing Cycle: Social

Social media channels provide an effective way to get educated and bring an awareness about your business to your audience. The top four platforms are an ideal place to grow your online presence.

Friends, family and colleagues enjoy exchanging daily activity in a creative FACEBOOK timeline of their views and experiences. PAGES focus on professions, hobbies or interests where you can interact with an audience of LIKE minds.

Contacts want to be connected but are often protective of their professional image. They understand that every venue has its purpose, and this one is to keep the movers and shakers LINKEDIN with their chosen contacts and GROUPS.

TWITTER’s fast-paced, real-time activity is for people who are communicative and insistent on being up on the latest news 24/7. You can follow and create lists that include a large audience of people who may also find you intriguing.

Launched in 2011, GOOGLE+ was not only created to compete with other social networking sites, it was also constructed to influence Google search and improve search engine results.  

We don’t have a choice on whether we do social media, the question is how well we do it?

― Erik Qualman

This is the fourth of eight articles that focus on the major components of creating a content marketing plan.

Photo by Caren Libby – International Photography Hall of Fame – St. Louis, Missouri

Caren Libby

Caren Libby

Caren has a corporate and entrepreneurial background in marketing and project management. She frequently collaborates with a variety of service providers on full-service marketing projects. She also has a passion for photographing people and places in St. Louis and beyond.
Caren Libby

Latest posts by Caren Libby (see all)