Building a Content Marketing Plan

During my marketing career, I have learned how essential it is to have a strategic plan – whether you’re working in a corporate environment or running a small business. This presentation is an overview of the Content Marketing Cycle, which is designed to provide a sense of direction for organizing and planning a flow of content that can be shared with your audience.

The links below lead to articles that have more ideas for how to build your own content marketing plan.


If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us.

– Jim Rohn

Photo by Caren Libby – Centene Building – Clayton, Missouri

Caren Libby

Caren Libby

Caren has a corporate and entrepreneurial background in marketing and project management. She frequently collaborates with a variety of service providers on full-service marketing projects. She also has a passion for photographing people and places in St. Louis and beyond.
Caren Libby

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