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Taking the leap to be an entrepreneur has been an extraordinary journey. This collection of articles is filled with stories and resources from those experiences.

The Content Marketing Cycle: Strategy

When you’re building a content marketing plan for your organization, the first step is to define the overall strategy. Take a close look at where you are now, and set S.M.A.R.T. goals that are: About the Author Latest PostsAbout Caren LibbyCaren has a corporate and entrepreneurial background in web design, marketing and project management. She also has a passion for photographing people and places in St. Louis and beyond. Caren can maximize your visibility and elevate your sales…

A Simple Social Media Guide

Social Media is a powerful force in the Content Marketing Cycle. The key to managing it is to create a systematic process for sharing and interacting.  If you’re looking for ways to grow your online presence and make an impression in your social media platforms, these resources can help you simplify and streamline your efforts: About the Author Latest Posts About Caren Libby Caren has a corporate and entrepreneurial background in web design, marketing and project…

A Focus on Social Media: Tools for Research

Social media has been a dominant force in the marketing world for many years.  In addition to posting and interacting with connections, the platforms are valuable tools for finding stories, news gathering and research. These websites can help you sift through the noise to discover what you want to find. Buzzsumo Analyze what content performs best for a topic or competitor by viewing the shares on the top social platforms. Facebook Graph Search If you want more accurate…