Blog Articles

Taking the leap to be an entrepreneur has been an extraordinary journey. This collection of articles is filled with stories and resources from those experiences.

The Content Marketing Cycle: Collateral

Marketing collateral is a collection of media that represents a brand and supports the sales of a product or service. People typically prefer to know more about a business before they consider what they have to offer, and your online presence and print collateral often serve as their first impression. Today’s…

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The Content Marketing Cycle: Email

  As a Marketing Specialist, I’ve developed and managed professionally-designed email marketing programs for large corporations and small businesses. The major advantages of email communication – when it’s done properly – is you have permission to share your message and interact with your customers and prospects directly. You can strategically create,…

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The Content Marketing Cycle: Content Creation

Regardless of the size of an organization, effective content publishing requires a consistent, organized editorial strategy. These steps can help make the process flow easier. About the Author Latest Posts About Caren Libby Caren has a corporate and entrepreneurial background in web design, marketing and project management. She also has…

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The Content Marketing Cycle: Social

Social media channels provide an effective way to get educated and bring an awareness about your business to your audience. The top four platforms are an ideal place to grow your online presence. About the Author Latest Posts About Caren Libby Caren has a corporate and entrepreneurial background in web…

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The Content Marketing Cycle: Website

Your website is the foundation of your brand because it’s where the global audience can easily find you. Whether you’re planning a new website or updating  your current one, knowing the answers to these questions can help you cover the details. About the Author Latest Posts About Caren Libby Caren…

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The Content Marketing Cycle: Brand Identity

Creating a professional brand has many of the same elements as making a movie – from the story concept to marketing the final production. During the development phase, think about your most compelling and memorable stories and see if there is a pattern in them. How do they tie in with what…

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