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Taking the leap to be an entrepreneur has been an extraordinary journey. This collection of articles is filled with stories and resources from those experiences.

Building a Content Marketing Plan

During my marketing career, I have learned how essential it is to have a strategic plan – whether you’re working in a corporate environment or running a small business. This presentation is an overview of the Content Marketing Cycle, which is designed to provide a sense of direction for organizing and planning a flow of content that can be shared with your audience. About the Author Latest PostsAbout Caren LibbyCaren has a corporate and entrepreneurial…

The Content Marketing Cycle: Analysis

When it comes to analyzing the effectiveness of your Content Marketing Plan, defining your objectives and picking measurable metrics to support those goals should be part of your upfront strategy. About the Author Latest Posts About Caren Libby Caren has a corporate and entrepreneurial background in web design, marketing and project management. She also has a passion for photographing people and places in St. Louis and beyond. Caren can maximize your visibility and elevate your sales…

The Content Marketing Cycle: Collateral

Marketing collateral is a collection of media that represents a brand and supports the sales of a product or service. People typically prefer to know more about a business before they consider what they have to offer, and your online presence and print collateral often serve as their first impression. Today’s collateral consists of all the content that marketers devise to educate and inform people about their business. About the Author Latest Posts About Caren Libby…