Posts by Caren Libby

The Power of Storytelling

In 1997, I started working as a manufacturers’ representative in the gift and apparel industry in Northern California. My customers were mostly buyers and owners of small, independent gift shops. I began my career by visiting the shops on a regular basis, working at trade shows and building relationships. My alliance with an agency that…

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Instagram Storytelling

As a photographer, I’ve been drawn to Instagram since it launched in 2010. The interface is visually appealing, clean and simple, and it offers multiple opportunities to share, connect, promote and sell. It’s easy to use, especially from a Smartphone, and there are endless ways that you can customize and share posts, stories and videos. …

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