Building an editorial calendar with relevant content can help you engage your audience and achieve your goals. In my Content Marketing Cycle: Strategy article, there is a list of strategic S.M.A.R.T. goals that need to be determined before you come up with the content.
Maintaining a list of online resources and people that you follow in your social media platforms will make it easier to find and document resources quickly. Think about creating brand awareness, lead generation and thought leadership when you research and share content. You can include:
- Company news, videos and presentations
- Industry articles and trends
- eBooks and product flyers
- Blog posts
- Online videos
- Landing pages
- Podcasts/audio files
An ideal time frame for content planning is quarterly. At that point, you can review the data analytics to better determine what is working best. The steps in this article on content creation can help make the process flow easier.
“If you don’t know where you are going, you’ll end up someplace else.” ― Yogi Berra