Building an editorial calendar with relevant content can help you engage your audience and achieve your goals. In my Content Marketing Cycle: Strategy article, there is a list of strategic S.M.A.R.T. goals that need to be determined before you come up with the content.

Maintaining a list of online resources and people that you follow in your social media platforms will make it easier to find and document resources quickly. Think about creating brand awareness, lead generation and thought leadership when you research and share content. You can include:

  • Company news, videos and presentations
  • Industry articles and trends
  • eBooks and product flyers
  • Blog posts
  • Whitepapers
  • Online videos
  • Infographics
  • Landing pages
  • Images
  • Podcasts/audio files

An ideal time frame for content planning is quarterly. At that point, you can review the data analytics to better determine what is working best. The steps in this article on content creation can help make the process flow easier.

“If you don’t know where you are going, you’ll end up someplace else.” ― Yogi Berra

About Caren Libby

Caren has a corporate and entrepreneurial background in web design, marketing and project management. She also has a passion for photographing people and places in St. Louis and beyond. Caren can maximize your visibility and elevate your sales potential by building an engaging and dynamic digital foundation that brings your compelling business story and long-term goals to life.

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