A Focus on Websites: Your Brand Story

Focus Website2

Your website tells your story. It has the potential to be a power house for your business because you can: 

Gain Credibility

Many consumers use the internet to find products and services they need. To remain competitive, your business needs a website with a professional image and a quick overview of what you have to offer. For home-based businesses, a website is your store front. If you have a physical location, your website can drive traffic through the door.

Be Efficient

Your website is a global, 24/7 billboard for your business. It provides regular and potential customers the convenience of reviewing your products and services when your business is closed. Once the initial investment is made, the ongoing expenses are minimal. When  you consider the potential market that you can reach with a website, it is a very cost effective way to promote your business.

Keep your Customers Informed

Your website is your online brochure and catalog. You can easily update information about new products, upcoming events, special promotions or services that you offer. You can keep the information current and share the latest news.

Target a Wider Market

You have the opportunity to sell products and services on your website beyond your physical location. You can also build a following with a blog that has articles related to what you are selling. You can educate your customers about the best way to utilize what you offer.  A FAQ page can provide added value and improve your customer service by keeping readers up to date.

Showcase your Work

A portfolio or image gallery demonstrates what makes your business unique and attractive to potential buyers. Testimonials display evidence of your company’s worth. Sharing comments from satisfied clients can give a boost to your business.

Save Time

While it’s important to connect with customers on the phone, in person or by email,  your website provides access to information about your products and services around the clock. That can save both of you time and money.

I have a website because it’s an interesting tool, very – and quite unexpectedly – useful for my work. It’s become an archive and a fairly complete on-line portfolio, as well as offering an opportunity to write a little.

– John Howe

Photo by Caren Libby – Museum of Transport- St. Louis, Missouri

Caren Libby

Caren Libby

Caren has a corporate and entrepreneurial background in marketing and project management. She frequently collaborates with a variety of service providers on full-service marketing projects. She also has a passion for photographing people and places in St. Louis and beyond.
Caren Libby

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