A Focus on Social Media: Tools for Research

Focus Social

Social media has been a dominant force in the marketing world for many years.  In addition to posting and interacting with connections, the platforms are valuable tools for finding stories, news gathering and research. These websites can help you sift through the noise to discover what you want to find.


Analyze what content performs best for a topic or competitor by viewing the shares on the top social platforms.

Facebook Graph Search

If you want more accurate search results on Facebook, try the graph search from your Facebook accounts.

Google Trends

Discover what is trending on Google in various categories.


If you want to find out if an image has been shared before, right click on it and select “search Google for this image.” You can also submit the URL of the image to TinEye for more information.


To learn what is trending on Twitter in your country, your city and around the world, you can do a free basic search and see the trending hashtags at a glance.

The information you collect with these online tools can help shape a web strategy for your business. Social media can be a useful channel for your business planning and market research.

The voyage of discovery is not in seeking new landscapes but in having new eyes.- Marcel Proust

Photo by Caren Libby – Grand Center – St. Louis, Missouri


Caren Libby

Caren Libby

Caren has a corporate and entrepreneurial background in marketing and project management. She frequently collaborates with a variety of service providers on full-service marketing projects. She also has a passion for photographing people and places in St. Louis and beyond.
Caren Libby

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