A Focus on Content: 10 Ideas for Topics

Focus Content

Publishing valuable content is one of the biggest challenges that marketers face. Below are ten ideas for developing topics for content distribution.

  1. Lists – Numbered lists are easy to read. Mention favorite tools and promote them on your social media platforms.
  2. Resources – Create useful guides for your audience. Define terms that are relevant to your industry.
  3. Research – Gather results from social media data and show what caused the changes.
  4. Case studies – Give examples of how your product or services helped your clients achieve their goals.
  5. Stories – Use your own experiences to share lessons you’ve learned. Tell a story about your company successes.
  6. Interviews – Get feedback from customers or industry influencers and share them with your audience. That provides an opportunity to promote them too.
  7. Product Reviews – Evaluate and report on software or products that may be beneficial to your industry.
  8. Predictions – Share opinions about what’s ahead based on current trends.
  9. Media – Create a video, podcast or webinar for content diversity.
  10. Presentations – Link a Slideshare presentation to your website.

A system for keeping track of ideas and resources can help you create a content delivery system that fits your business goals and schedule.

Tell me and I forget. Teach me and I remember. Involve me and I learn. – Benjamin Franklin

Photo by Caren Libby – Eads Bridge – St. Louis, Missouri

Caren Libby

Caren Libby

Caren has a corporate and entrepreneurial background in marketing and project management. She frequently collaborates with a variety of service providers on full-service marketing projects. She also has a passion for photographing people and places in St. Louis and beyond.
Caren Libby

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