A Focus on Collateral: Your Visual Presence

Focus Collateral

Your business is getting ready to launch a new website in place of one that is outdated. Does this mean that you need new brand collateral to match?

If you want to maintain brand recognition, consistency and professionalism, the answer is absolutely! This is where a branding toolkit can save the day. Brand standards include colors, fonts, messaging guidelines and images. In addition to branding your online presence and basic business collateral, branding standards can be utilized in reports, PowerPoint decks and proposals.

What should you do? Take this opportunity to have custom brand standards created for you and have your collateral re-designed across the board.

You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. – David Ogilvy

Photo by Caren Libby – Laclede’s Landing – St. Louis, Missouri

Caren Libby

Caren Libby

Caren has a corporate and entrepreneurial background in marketing and project management. She frequently collaborates with a variety of service providers on full-service marketing projects. She also has a passion for photographing people and places in St. Louis and beyond.
Caren Libby

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