When you view blog articles or updates on LinkedIn, Twitter or Facebook, do you pay more attention to the ones that have images? There are several advantages to combining images with content. Appealing, high-quality photographs invite users to linger and explore. Strategic imagery also helps bloggers build their brand. Images illustrate the color, character and personality of the places and people in a business. They showcase products, sell services and stir the imagination. They attract readers to content and lead them deeper into the pages of a website.
A memorable photograph can evoke an emotion, tell a story or set a mood. You can find a plethora of thought-provoking photos and captures of events in progress via social media, which is a fantastic opportunity to interact. Websites like Pinterest and apps like Instagram have soared in popularity because they make photo sharing simple and compelling. According to an article from Social Media Examiner:
Research confirms that photos could be the “holy grail” of social media engagement.
In an article on the LinkedIn blog, Professional Photos on LinkedIn Are Worth a Thousand Opportunities.
The right picture is worth a thousand words if you can use it to reinforce your brand and build professional relationships.
If you’re searching Google for image resources, their Advanced Image Search tool can help you narrow them down.
In a portrait, you have room to have a point of view and to be conceptual with a picture. The image may not be literally what’s going on, but it’s representative. – Annie Leibovitz
Photo by Caren Libby – Centene Complex – Clayton, Missouri