A blog can be inspirational and educational. When we’re researching for and writing articles, it can open up new possibilities. In addition to being a direct communications channel, a blog has several benefits. It helps us connect with our colleagues and customers. It increases SEO on a website. Blog articles give a company a voice and showcase a brand’s personality. It can be a cost-effective marketing tool that tells a story. Tracking the analytics on the articles provides insight to the audience. Blogging is an opportunity to share expertise and stay focused on a content marketing strategy.
For me, the process has been an incredibly powerful learning experience. My Build Business Studio Blogging Plan is an essential component of strategic marketing planning for my clients and me. These were the top-viewed articles on my blog in 2015:
This post features a presentation and links to eight articles that were in my second blog series. The articles are focused on specific topics that are relevant to creating and sustaining a branded marketing system.
In December, I kicked off the Coffee with the Experts series with an interview with Bill Prenatt, Co-Owner of Simply Successful, LLC. Bill spilled the beans about a number of ways that business owners could utilize strategic thinking to move forward. The series will continue throughout 2016.
By combining images with content, writers can draw more attention and interest to their posts in any platform.
Words are a lens to focus one’s mind. – Ayn Rand