When it comes to analyzing the effectiveness of your Content Marketing Plan, defining your objectives and picking measurable metrics to support those goals should be part of your upfront strategy.
Marketing collateral is a collection of media that represents a brand and supports the sales of a product or service. People typically prefer to know more about a business before they consider what they have to offer, and your online presence and print collateral often serve as their first impression. Today’s collateral consists of all the content that marketers devise to educate and inform people about their business. (more…)