CREATING A REMARKABLE ONLINE PRESENCE
SCENE 4: DIGITAL MEDIA DISTRIBUTION
When you have your branding and web platforms established, a systematic approach to posting and scheduling will make it easier to create a remarkable online presence.
With an editorial calendar, you can map out your content and distribute your posts in an organized, manageable way. The Google Keyword Tool is a good resource for coming up with ideas for titles and content. Conduct a search based on the keywords that you want to focus on each month and make a list of potential headlines for the month.
- Organize blog posts by content from the ideas on your calendar.
- Try to post a minimum of once a week on a regular schedule. You can pre-schedule on WordPress if you want to post at a later time or date.
- Coordinate your blog posts with updates in your social media platforms. You can post simultaneously or pre-schedule with an online tool such as Hootsuite or Tweetdeck (see Handy Tools for Digital Media Management below).
- Establish consistent communications and monitoring habits that fit your schedule. For example:
WEEKDAY MORNING AND AFTERNOON (when you have time)
BLOG – post 1-2 days a week and share links to posts on social media platforms; respond to blog comments
Share updates, interesting links and observations to all of the platforms
FACEBOOK – review Facebook profile and page for questions or comments and respond
LINKEDIN -reply to LinkedIn emails and comments when appropriate
TWITTER – check @replies and @mentions and respond; scan followers for conversations to join
BLOG – check analytics for traffic
FACEBOOK – add videos, photos, links or comments
LINKEDIN -scan LinkedIn Questions and Group discussions for opportunities to participate; send invitations and ask for recommendations from contacts
TWITTER – organize Twitter with lists; discover influential people to follow; participate in #chats
HANDY TOOLS FOR DIGITAL MEDIA MANAGEMENT
There are several FREE tools that are useful for contact and social media management including…
CONTACT MANAGEMENT TOOLS
Rapportive for Gmail – incorporates rich contact profiles into Gmail
LinkedIn for Outlook – incorporates LinkedIn into your contact list
SOCIAL MEDIA TOOLS
YouTube.com/Create – apps for creative videos for YouTube
Behance – online portfolios can be integrated into LinkedIn profiles
Slideshare – upload presentations of videos and add them to LinkedIn
Twittergrader – check overall influence on Twitter
Tweetdeck – social dashboard for your computer
Hootsuite – web-based social dashboard
Search.Twitter – search real-time Twitter posts
Klout – discover influencers on Twitter
Crowdbooster – measures your social media marketing
Once you’ve defined and designed your brand and built a solid structure with your blog and social media profiles, these tools will make it easy to distribute your content.
Thank you for participating in Creating a Remarkable Online Presence.