CREATING A REMARKABLE ONLINE PRESENCE

SCENE 4:  DIGITAL MEDIA DISTRIBUTION

When you have your branding and web platforms established, a systematic approach to posting and scheduling will make it easier to create a remarkable online presence.

EDITORIAL CALENDAR

With an editorial calendar, you can map out your content and distribute your posts in an organized, manageable way. The Google Keyword Tool is a good resource for coming up with ideas for titles and content. Conduct a search based on the keywords that you want to focus on each month and make a list of potential headlines for the month.

  1. Organize blog posts by content from the ideas on your calendar.
  2. Try to post a minimum of once a week on a regular schedule. You can pre-schedule on WordPress if you want to post at a later time or date.
  3. Coordinate your blog posts with updates in your social media platforms. You can post simultaneously or pre-schedule with an online tool such as Hootsuite or Tweetdeck (see Handy Tools for Digital Media Management below).
  4. Establish consistent communications and monitoring habits that fit your schedule. For example: 

WEEKDAY MORNING AND AFTERNOON (when you have time)

BLOG – post 1-2 days a week and share links to posts on social media platforms; respond to blog comments

Share updates, interesting links and observations to all of the platforms

FACEBOOK – review Facebook profile and page for questions or comments and respond

LINKEDIN -reply to LinkedIn emails and comments when appropriate

TWITTER – check @replies and @mentions and respond; scan followers for conversations to join

WEEKLY

BLOG – check analytics for traffic

FACEBOOK – add videos, photos, links or comments

LINKEDIN -scan LinkedIn Questions and Group discussions for opportunities to participate; send invitations and ask for recommendations from contacts

TWITTER – organize Twitter with lists; discover influential people to follow; participate in #chats

HANDY TOOLS FOR DIGITAL MEDIA MANAGEMENT

Tools for Social Media and Contact Management

There are several FREE tools that are useful for contact and social media management including…

CONTACT MANAGEMENT TOOLS

Rapportive for Gmail – incorporates rich contact profiles into Gmail

LinkedIn for Outlook – incorporates LinkedIn into your contact list

SOCIAL MEDIA TOOLS

YouTube.com/Create – apps for creative videos for YouTube

Behance – online portfolios can be integrated into LinkedIn profiles

Slideshare – upload presentations of videos and add them to LinkedIn

Twittergrader - check overall influence on Twitter

Tweetdeck – social dashboard for your computer

Hootsuite – web-based social dashboard

Search.Twitter – search real-time Twitter posts

Klout – discover influencers on Twitter

Crowdbooster – measures your social media marketing

Once you’ve defined and designed your brand and built a solid structure with your blog and social media profiles, these tools will make it easy to distribute your content.

Thank you for participating in Creating a Remarkable Online Presence.

LINKS